Get the Right Speaking Gigs

7 Steps to Getting the Right Speaking Gigs

Do you love speaking to a group? Have you inadvertently gotten clients from a talk you were invited to do, but not sure how you did it? If so, you should be settting yourself up to get the RIGHT speaking gigs – where you’ll have the opportunity to speak directly to your ideal clients.

If you’re an introvert, don’t shy away from this. Contrary to what people believe, introverts can shine on stage. Introvert author, coach and entrepreneur Michaela Chung calls it “Introverted excellence,” and claims that  whether that be in the spotlight, or the lamplight [introverted excellence]– is usually the result of solitary obsession.” You’re in good company too –  Barack Obama, Emma Watson, Julia Roberts, Amy Schumer, Lady Gaga… all introverts. 🙂

The most important thing you need is something you already have – expertise.

Being an expert means you know your stuff. Whatever your expertise may be, you’ve studied it, practiced it, and it falls into your “eat, breathe, and sleep” category.

You also are likely to have strong opinions, and the desire to share it with others. Some may disagree, but I believe it’s also important to have a strong stage presence. Is this something you can learn? Perhaps.

If this feels like you, the stage is calling, and your future clients are there waiting for you. It’s time to leverage this God-given talent you have.

All you need is a system and an online presence that positions you as a speaker and an expert.

Here’s a 7-step guide to creating an online presence that positions you to get speaking gigs where your ideal client will surely be waiting:

First, remember that content is how you get discovered. All the content you post online increases your chances of the right people finding you. This doesn’t mean you have to write three blog posts a week if you hate writing! Content is vast.

Here are the types of content you can create:

  • Blog posts
  • Videos
  • FB Live Videos
  • Interviews (written or video)
  • Picture Quotes
  • Memes
  • Infographics
  • Guides
  • Book Reviews
  • Rants (sharing your opinion on a topic)
  • Lists
  • Ebooks
  • Case Studies
  • Worksheets
  • Checklists
  • Templates
  • Illustrations & Sketches
  • Podcasts
  • Product Reviews
  • Company News

One: From the list above, make a list of the types of content you love (or know you’d enjoy)  to create.

Don’t choose too many of these. 1-3 is a good starting number.

Two: Nail down your ideal speaking engagement.

Help your ideal client find you by knowing exactly who those people are. Consider what types of events interest you most.  List them out. Then do a little research and see who goes to these events. You can find everything from what these people do, how much money they make, what questions they’re asking online. Your content should be more about them than about you. If you can be the one to answer their questions- then it’s a  SCORE!

Three: Position yourself as a speaker by creating a personal brand that will get people’s attention.

Branding is not about fonts, logos, and colors. That’s a visual brand. Creating an authentic and strong brand identity is about messaging and positioning.  

This is your opportunity to be uniquely you. What’s your thing? Do you wear leather pants? You always wear a particular color to speak? Are you into platform shoes? Show it off and make it your thing. (Maybe it’s that you wear a t-shirt and rolled up jeans- that can be a thing too!

TIP: Become the authority and make it clear by answering questions like: why would I hire you to speak? Why would I look to you for advice (and advice to my audience)? How do I know you’re not going to bore my audience to tears? What makes you different from other speakers?

Four: Create an editorial blogging calendar.

If you want to be a speaker, you need a show-off space – and not just social media platforms. Especially these days, when Facebook continues to change their algorithms which severely limits your reach, it’s essential to have a platform where you control the show. Your website needs to represent you and your unique brand in every possible way. Email is not dead, and this is still the best platform for you to engage with your people.

The types of content you will create from your list above should appear on your blog (again, YOUR platform that you control). There are no rules to what type of content you should use, so get out of thinking that you have to write everything.

To keep yourself accountable, nail down how often you will post content to your blog and all your social channels. You can use a simple Google Spreadsheet for this.

Things to include on your editorial calendar:

  • Topic
  • Title
  • Content angle
  • Call to Action
  • Deadline
  • Publish Date

Five: Prepare 2-4 pieces of content.

Create content that positions you as a specialist and expert and a speaker. Don’t be afraid to BE the thought leader. Talk about it, video yourself talking about it, write about it, diagram it – whichever media works best for you, use it.

TIP: Having a few blog posts that show you speaking will position you the right way. Remember, you have bragging rights. There’s no space for meek and quiet here.

Six: Create simple website solutions that position you as a speaker.

My clients always start with “I need a new website!” But this is not always true. That can be part of your next phase – after you have a smart marketing strategy and a fully integrated plan. Initially, your time is best spent on the simple changes you can make.

For now, go with the basics and make some necessary tweaks.

Update your banner in a way that positions you as an expert and speaker, with a clear call to action that gets people to sign up for something you offer.

Create a speaker page for your site and include an engaging description of who you are and what you do, the type of speaking engagements you’re available for, the top 3-5 topics in your wheelhouse, and how to get in touch with you. Remember, people who hire you to speak do so to impress their audiences, so make sure you’re showing how you will transform, captivate, and engage their audience.

Update your calls to action and include inquiry forms – this means that your site should make it simple for visitors to send an inquiry or request for more information about how you can help them and their audience at their next event.

Seven: Be everywhere.

Once you have created content engaging content, you have to make sure it gets in front of people. Post your content where your audience is, like your social platforms as well as engaging in online forums with people and positioning yourself as the expert there. I’ve had clients get speaking engagements from merely chiming in on a private Facebook group.

Following this has worked wonders for my clients who craved the spotlight to spread their message, and can work for you as well!

Have something more to add? Share it in the comments below.


Get more speaking gigs


Share this with your friends.

Leave a Reply