3 Questions to Ask Before Creating Your Personal Brand

3 Questions to Ask Before Creating Your Personal Brand

Time to stop imitating and comparing yourself to other business owners. When you can answer these 3 questions, you're ready to create your personal brand.

I’m not the marketing strategist who tells you how to “crush it” in your business.

I’m not the perfectly manicured, flowy-haired entrepreneur in the Facebook ad pictured by the pool, who went from total poverty to six figures in nine months and is about to share her secrets of how to grow your list by 10 thousand (and “crush it”) in just three days.

Nor am I the funk-master, spunky, purple haired cool chick promising you something in between the how to “crush it” pool-side and instantaneous list-growth.

Not only am I not any of them, but no matter how I try, I cannot be them.

I’m fascinated by all of them… and I’m not criticizing. I actually caught myself wishing I could be like them. (Although, I have zero desire to tell anyone how to “crush it.” Just a bit violent and painful-feeling for my taste.)

I’m the first to admit that I get caught on the whole comparison thing. And over the past two weeks, it’s been coming up with a vengeance because this is when I finally go public with my own business.

And if you’ve been there (or on your way) then you know that this is the time to do your best to channel Brené Brown and Glennon Doyle … and make vulnerability cool.

When it’s time to be seen, it’s easier said than done.

The Meltdown:

Okay, it wasn’t really a meltdown I had last week. It was just a moment of frustration.

You see, I get hundreds of emails in my Gmail Promotions tab. I usually scan them and save specific ones to folders so I can access them later. It’s like a big cheat sheet where I see what other marketers are doing and it spurs plenty of ideas. Ever do that?

Last week, though, as I was thinking about all of this being seen conundrum, I noticed 659 emails sitting in that Promotions tab. It was an endless sea of unread emails that just made me feel completely numb — the thing that happens when overwhelm, fear, insecurity, and doubt have a party in your brain.

Then, I said “screw this.” And I deleted them all in one fell swoop.

Exactly on cue, that naggy voice preached, “What do you mean you’re deleting all those emails? You NEED those! How will you know what they’re all doing? YOU. COULD. DIE!” (Yes, the naggy, fear-filled-marketer-control-freak voice is a bit of a drama queen!)

I shoved her aside and started writing this post. And it all began to make sense. All those emails with freakishly similar and in some cases identical subject lines like, “Million dollar sales pages;” “[Webinar] 5 ways to increase course sales;” “Brand new $10K bonus;” “This stuff can help you hit 6 figures in one year;” and my all time favorite “Frankly, I’m surprised you didn’t take me up on that”… not only clogged my inbox, but hijacked my power in some way.

At some point, you can’t take in another thing from out there.

At some point, you have to look in the mirror.

And that is when you have to sit down and decide 3 things before you can ever create a personal brand or effectively run your business:

1.  Who you are.

2. What you’re doing.

3. Why you’re doing it.

I do this for my clients, but it was time to do it for myself.

Up next, I’ll be sharing what stops us from creating a memorable brand. Stay tuned.

If you don’t feel like you have a unique brand, or you’re finding that you get lost in the online noise and aren’t getting the attention of your ideal client, download The Personal Brand Formula and Decoder

I’m betting that you are more unique and powerful than you think you are.

Feel like challenging yourself to be seen right now? Put you answer one or all of the three questions in the comments below. 

Share this with your friends.

2 comments

[…] Position yourself as a speaker by creating a personal brand that will get people’s […]

[…] If you’re a solo business owner or have a small start up team, you might question  why do you need to create a personal brand, and what this has to do with “being seen,” anyway.  (This post is a continuation from 3 Questions to Ask Before Creating Your Personal Brand.) […]

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